Email Templates That Close Deals
Copy-paste email templates for warm leads, cold outreach, and follow-ups. Built for marine sales reps who don't have time to write from scratch.
New Lead -- First Response
Someone inquired about a listing. Respond within 5 minutes for highest close rate.
SUBJECT LINE
Re: [YEAR] [MAKE] [MODEL] -- Still Available
Hi [FIRST NAME], Thanks for reaching out about the [YEAR] [MAKE] [MODEL]. Yes, it's still available. Here are a few quick details: - [KEY SPEC 1 -- e.g. "Twin Mercury 300hp Verados, 180 hours"] - [KEY SPEC 2 -- e.g. "Full electronics package, Garmin 8612"] - [KEY SPEC 3 -- e.g. "Trailer included, aluminum tandem axle"] I have availability [TODAY/TOMORROW] if you'd like to see it in person or do a FaceTime walkthrough. Best, [YOUR NAME] [DEALERSHIP] [PHONE]
Pro Tip: Speed kills in boat sales. The first dealer to respond gets the deal 78% of the time. Set up a template in your email client so you can fire this off in under 2 minutes.
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Past Lead -- Re-engagement
Someone inquired 30-90 days ago but never pulled the trigger. Bring them back.
SUBJECT LINE
Quick update on [BOAT TYPE] inventory
Hi [FIRST NAME], You reached out [X WEEKS/MONTHS] ago about [WHAT THEY WERE LOOKING FOR]. Wanted to give you a quick update. We just took in a [YEAR] [MAKE] [MODEL] that checks a lot of the same boxes: - [KEY FEATURE] - [PRICE POINT] - [CONDITION/HOURS] Full listing with photos: [YOUR OUTBOARDLISTINGS.COM LINK] Still in the market? Happy to set up a time to walk through it. No pressure -- just didn't want you to miss it. [YOUR NAME] [DEALERSHIP] [PHONE]
Pro Tip: Past leads are gold. They already know you. A simple "we got something new" email converts at 3-5x the rate of cold outreach.
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Cold Outreach -- Introduce Your Dealership
Reach out to boat owners or buyers in your area who don't know you yet.
SUBJECT LINE
[CITY] Boat Dealer -- [DEALERSHIP NAME]
Hi [FIRST NAME], I'm [YOUR NAME] with [DEALERSHIP NAME] in [CITY, STATE]. We specialize in [WHAT YOU SELL -- e.g. "center consoles, bay boats, and complete BMT packages"]. [1-2 sentences about what makes your dealership different -- e.g. "We've been on the water here for 15 years. Every boat we sell goes through a full mechanical inspection and sea trial before it leaves the lot."] If you're ever looking to buy, sell, or trade -- I'd be happy to help. No pressure. You can browse our current inventory here: [YOUR OUTBOARDLISTINGS.COM LINK] [YOUR NAME] [DEALERSHIP] [PHONE]
Pro Tip: Cold emails work when they are SHORT, SPECIFIC, and LOCAL. Mention the city. Mention what you sell. Don't write a novel.
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Cold Outreach -- "Thinking About Selling?"
Target boat owners who might be ready to sell or trade up.
SUBJECT LINE
What's your [MAKE] [MODEL] worth right now?
Hi [FIRST NAME], I'm seeing strong demand for [MAKE] [MODEL] boats in the [REGION] market right now. If you've thought about selling or trading up, this is a good window. I can give you a no-obligation market value estimate based on current comps. Takes about 5 minutes. Interested? Just reply to this email or call me at [PHONE]. [YOUR NAME] [DEALERSHIP NAME] [CITY, STATE]
Pro Tip: This email works best when you can be specific about the make/model. Generic "thinking about selling?" emails get ignored.
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Follow-Up -- After Lot Visit
They came to your lot but didn't buy. Follow up within 24 hours.
SUBJECT LINE
Great meeting you -- [BOAT THEY LOOKED AT]
Hi [FIRST NAME], Great meeting you [TODAY/YESTERDAY]. Thanks for taking the time to look at the [YEAR] [MAKE] [MODEL]. Here's the full listing with all the photos and specs in one place: [YOUR OUTBOARDLISTINGS.COM LINK] [Optional: "I also wanted to mention -- we can do [FINANCING OPTION / TRADE-IN / DELIVERY]."] Let me know if you have any questions. I'm here whenever you're ready. [YOUR NAME] [PHONE]
Pro Tip: Follow up within 24 hours. Include the listing link so they can show their spouse/partner. That's usually the real decision-maker.
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Follow-Up -- No Response After 5 Days
They went quiet. One last nudge before you move on.
SUBJECT LINE
Still interested in the [MAKE] [MODEL]?
Hi [FIRST NAME], Just checking in -- wanted to make sure you got my last message about the [YEAR] [MAKE] [MODEL]. If the timing isn't right, no worries at all. I'll keep you in mind if something similar comes through. If you're still looking, I have [NUMBER] [SIMILAR BOATS] in stock right now: [YOUR OUTBOARDLISTINGS.COM LINK] [YOUR NAME] [PHONE]
Pro Tip: Keep it SHORT and LOW PRESSURE. "No worries" is the most important phrase. It takes the pressure off and actually increases response rates.
Replace [BRACKETS] with your info