Outboard Motor Manufacturers
Open, factual brand profiles and side-by-side comparisons — history, product lines, HP range, signature technology, and what each brand does best. No hype, no takedowns.
Brand Profiles
Mercury Marine
Est. 1939 · United States · 2.5 – 600 hp
The only U.S.-based major outboard builder — performance and the widest domestic service footprint.
View profile →Yamaha Outboards
Est. 1960 · Japan · 2.5 – 450 hp
A reliability reputation that made it a default choice for offshore center-consoles and bass boats.
View profile →Suzuki Marine
Est. 1965 · Japan · 2.5 – 350 hp
The four-stroke fuel-economy specialist — often the value and efficiency pick.
View profile →Honda Marine
Est. 1964 · Japan · 2.3 – 350 hp
The four-stroke pioneer — clean, quiet, fuel-efficient outboards from a company that never built a two-stroke outboard.
View profile →Tohatsu Corporation
Est. 1956 (marine); company founded 1922 · Japan · 2.5 – 250 hp
The world's second-largest outboard producer — and the factory behind many small Mercury motors.
View profile →Evinrude Outboard Motors
Est. 1907 · United States · (historic) up to 300 hp — brand discontinued
A discontinued American icon — inventor of the first practical outboard and, later, the E-TEC direct-injection two-stroke.
View profile →Johnson Outboards
Est. 1922 · United States · (historic) portable through high-hp — brand discontinued
A discontinued American classic — lightweight aluminum outboards and 1920s racing heritage.
View profile →Suzhou Parsun Power Machine Co., Ltd.
Est. 2001 (company; registered 2004) · China · 2 – 300 hp
The value-focused Chinese outboard specialist — 2-stroke, 4-stroke and electric motors from 2 hp to 300 hp.
View profile →Mariner Outboards (Brunswick / Mercury Marine)
Est. 1970s (Australia early 1970s; U.S. 1976) · United States · Legacy range (supported by Mercury today)
The Brunswick companion brand to Mercury — folded into Mercury Marine; still supported for legacy owners.
View profile →Force Outboards (US Marine / Brunswick / Mercury)
Est. 1984 (from Chrysler Marine's outboard division) · United States · Legacy range (supported by Mercury today)
The budget American two-stroke of the ‘80s–‘90s — discontinued 1999, now a Mercury-supported legacy brand.
View profile →Hangzhou Hidea Power Machinery Co., Ltd.
Est. 2008 · China · 2.5 – 130 hp (150–200 hp V6 announced for 2025)
Fast-growing Chinese value brand — 2-stroke, 4-stroke and EFI outboards, now pushing into V6 offshore power.
View profile →Selva Marine (Selva S.p.A.)
Est. 1945 · Italy · 2.5 – 300 hp
Italy's outboard specialist since 1945 — the only European maker with a complete in-house production cycle.
View profile →OXE Marine AB (formerly Cimco Marine AB)
Est. 2012 · Sweden · 150 – 300 hp (+ HYBRID 450)
The diesel-outboard pioneer — rugged belt-drive diesel power for commercial, military and long-range use.
View profile →Cox Powertrain Ltd.
Est. Project from 2007–2008; production 2020 · United Kingdom · 300 – 350 hp
The purpose-built diesel V8 — the CXO300, a ground-up 300 hp marine diesel outboard from the UK.
View profile →Seven Marine (Volvo Penta)
Est. 2010 · United States · Up to 627 hp (legacy)
The V8 super-outboard — up to 627 hp of supercharged power; discontinued by Volvo Penta in 2021.
View profile →Head-to-Head Comparisons
Profiles cover manufacturer-level facts only (no individual engine specs). Figures that change over time are described in general terms rather than stated as fixed numbers. Last updated 2026.