Google Business Profile Audit Checklist

You can't rank locally until Google verifies you own the business. This is step zero.

Google penalizes keyword-stuffed names. Use your actual business name, not "Best Boat Dealer Tampa FL."

Your primary category is the #1 ranking factor for Google Maps. Pick the one that matches best.

Secondary categories let you show up for more search types without hurting your primary ranking.

NAP consistency (Name, Address, Phone) across the web is a major local SEO signal.

Local phone numbers signal to Google that you are actually located where you say you are.

Wrong hours = frustrated customers = bad reviews. Update seasonally.

Link to your main site or your OutboardListings.com dealer page for maximum impact.

Your logo shows in search results and Maps. Make it clean and recognizable.

Cover photos get the most views. Show the best version of your physical location.

Businesses with 10+ photos get 3x more clicks than those with fewer. Use real photos, not stock.

People buy from people. Showing faces builds trust before they ever walk in.

Geo-tagged photos reinforce your location signal. Take photos on-site with a smartphone (GPS is automatic).

Google favors active profiles. Fresh photos = higher ranking. Add new inventory shots regularly.

Reviews are the #2 local ranking factor after category. Ask at delivery/pickup when they are happiest.

Make it EASY. A direct link eliminates 3 steps. Send it via text immediately after the sale.

Google confirms that responding to reviews improves local ranking. Be professional, even on bad ones.

Keywords in your review responses help Google understand what you sell. Be natural, not spammy.

Active profiles rank higher. Post new inventory, events, promotions, or tips.

Posts with CTAs drive traffic. Link to your OutboardListings.com inventory page.

Event posts get more engagement and show Google you are active in the local community.

If you don't, random people will answer for you. Seed it with: "Do you offer financing?" "Do you take trade-ins?" "Do you ship boats?"

Services appear in your profile and help you rank for those specific search terms.

Product listings show up in search and give buyers pricing info before they even click.

Reduces friction. Buyers can book directly from your Google listing.

Know what search terms bring people to your profile. Double down on what works.