Brand Comparison
Cox Marine vs Evinrude Outboards
A straight, factual side-by-side — both are excellent builders that simply shine in different places. Here is how they line up and who each one suits.
| Cox Powertrain Ltd. | Evinrude Outboard Motors | |
|---|---|---|
| Founded | Project from 2007–2008; production 2020 | 1907 |
| Headquarters | Shoreham-by-Sea, United Kingdom | Sturtevant, Wisconsin (former) |
| Ownership | Privately held (Cox Powertrain) | BRP Inc. — brand discontinued May 2020 |
| Stock / Ticker | Privately held | TSX/Nasdaq: DOO — parent BRP Inc. (Evinrude discontinued 2020) |
| Annual Revenue | Not publicly disclosed (private company) | ≈ $9.0 billion (TTM, BRP Inc. — whole company) |
| Employees | Not publicly disclosed | ≈ 17,000 worldwide (BRP Inc., entire company) |
| Manufacturing | One purpose-built manufacturing facility | Former Evinrude outboard production has ended |
| HP Range | 300 – 350 hp | (historic) up to 300 hp — brand discontinued |
| Fuel / Power | Diesel (compression-ignition) | Direct-injection 2-stroke (E-TEC), historic |
| Product Lines | 2 families | 3 families |
| Signature Tech |
|
|
| Famous For | The world's first purpose-built high-power diesel outboard. Cox is famous for the CXO300 — a ground-up V8 diesel aimed at military and commercial operators, not a converted automotive engine. | Inventing the practical outboard motor — and, in its final chapter, the E-TEC direct-injection two-stroke that ran for years with no scheduled dealer maintenance. Discontinued by BRP in 2020. |
| Best For | Military, commercial and superyacht-tender operators needing a rugged, long-range diesel outboard and single-fuel logistics. | Owners of existing E-TEC/G2 motors and buyers researching used Evinrude outboards and brand history. |
Revenue and workforce figures are point-in-time snapshots from company filings for the year shown (in several cases the parent company, not just the marine division). Stock price, market value, and ROI change daily — use the ticker for live pricing.
Where Each Brand Dominates
Cox Marine on the water
Military & Commercial
Rugged diesel built for patrol, security and workboat duty with single-fuel logistics.
Long-Range & Efficiency
Diesel economy and torque suit heavy loads and extended range.
Superyacht Tenders
Diesel-tender option matching a mothership's fuel supply.
Evinrude on the water
Historic / Collector Interest
One of the most collectible and historically important outboard names in the world.
Used-Motor Market
A large installed base of E-TEC and G2 motors keeps Evinrude relevant in the used market.
Low-Maintenance 2-Stroke Fans
E-TEC owners value the torque and minimal scheduled maintenance of the direct-injection design.
Which one fits you?
Choose Cox Marine if…
- ✓Purpose-built marine diesel (not an adapted car engine)
- ✓Diesel efficiency and range (claims of ~30% better economy)
- ✓Commercial/military durability and single-fuel logistics
Choose Evinrude if…
- ✓Historic significance — the first commercially successful outboard
- ✓E-TEC direct-injection 2-strokes prized for torque and low scheduled maintenance
- ✓BRP still supports parts and warranty for existing owners
Browse & Official Links
External links open in a new window.
The Honest Take
Both Cox Powertrain Ltd. and Evinrude Outboard Motors are top-tier outboard builders — you can buy either with confidence. Cox Marine leans toward military, commercial and superyacht-tender operators needing a rugged, long-range diesel outboard and single-fuel logistics, while Evinrude leans toward owners of existing e-tec/g2 motors and buyers researching used evinrude outboards and brand history. For most buyers the deciding factors are which dealer and service network is strongest in your area, and which brand your local mechanics know best. Whichever you choose, you can browse listings for both on OutboardListings.com.
FAQ
Is Cox Marine or Evinrude the better outboard?
Neither is universally "better" — they lead in different areas. Cox Marine is best for military, commercial and superyacht-tender operators needing a rugged, long-range diesel outboard and single-fuel logistics. Evinrude is best for owners of existing e-tec/g2 motors and buyers researching used evinrude outboards and brand history. The right choice depends on how you boat and what dealer support is near you.
What is the HP range of Cox Marine vs Evinrude?
Cox Powertrain Ltd. offers 300 – 350 hp, while Evinrude Outboard Motors offers (historic) up to 300 hp — brand discontinued.
Who owns Cox Marine and Evinrude?
Cox Powertrain Ltd.: Privately held (Cox Powertrain). Evinrude Outboard Motors: BRP Inc. — brand discontinued May 2020.