Manufacturer Profile
Evinrude Outboard Motors
A discontinued American icon — inventor of the first practical outboard and, later, the E-TEC direct-injection two-stroke.
Quick Facts
- Founded
- 1907
- Headquarters
- Sturtevant, Wisconsin (former)
- Country
- United States
- Ownership
- BRP Inc. — brand discontinued May 2020
- HP Range
- (historic) up to 300 hp — brand discontinued
- Fuel / Power
- Direct-injection 2-stroke (E-TEC), historic
The Offer
Evinrude is one of the most historic names in outboards: Ole Evinrude built the first commercially successful detachable outboard in 1909. BRP discontinued the brand in May 2020, so no new Evinrude outboards are sold — but a large installed base of E-TEC and G2 motors is still on the water, and BRP continues to support parts and warranty. This profile is a reference for owners, buyers of used motors, and anyone researching the brand's history.
Abridged History
- Founded in 1907 by Ole Evinrude in Milwaukee; his 1909 detachable rowboat motor was the first commercially successful outboard.
- Merged with Johnson in 1936 to form the Outboard Marine Corporation (OMC), which went bankrupt in 2000.
- BRP acquired Evinrude in 2001 and revived it around the E-TEC direct-injection two-stroke (2003) and later E-TEC G2 — then discontinued the brand in May 2020 as the market shifted to four-strokes.
Product Lines (3 families)
Signature Technology
- +E-TEC direct-injection 2-stroke (no scheduled dealer maintenance for years)
- +E-TEC G2 with integrated rigging and dynamic power steering
- +Ole Evinrude's original detachable outboard design
Heritage
The brand that effectively invented the practical outboard motor, and a long-time force in American boating and racing before OMC and then BRP ownership. A genuine icon — now historic.
Company at a Glance
- Stock / Ticker
- TSX/Nasdaq: DOO — parent BRP Inc. (Evinrude discontinued 2020)
- Employees
- ≈ 17,000 worldwide (BRP Inc., entire company)
- Annual Revenue
- ≈ $9.0 billion (TTM, BRP Inc. — whole company)
- Manufacturing
- Former Evinrude outboard production has ended
- Key Plant Locations
- Former outboard plant: Sturtevant, Wisconsin • BRP HQ: Valcourt, Quebec, Canada
- U.S. Presence
- No new outboards sold; BRP continues parts and warranty support through its dealer network for existing owners.
This is BRP Inc.'s total revenue across powersports and marine. BRP discontinued Evinrude outboards in 2020, so outboards no longer contribute to this figure — it is shown only for parent-company context. Figures are point-in-time snapshots from company filings for the year shown; stock price and market value change daily — check the ticker for live pricing.
What Evinrude Is Famous For
Inventing the practical outboard motor — and, in its final chapter, the E-TEC direct-injection two-stroke that ran for years with no scheduled dealer maintenance. Discontinued by BRP in 2020.
Where Evinrude Shines on the Water
Historic / Collector Interest
One of the most collectible and historically important outboard names in the world.
Used-Motor Market
A large installed base of E-TEC and G2 motors keeps Evinrude relevant in the used market.
Low-Maintenance 2-Stroke Fans
E-TEC owners value the torque and minimal scheduled maintenance of the direct-injection design.
Dealers & Service
Because the brand is discontinued, there is no new-motor dealer network, but BRP continues to provide parts and warranty support for existing Evinrude owners through its service network. Independent marine techs widely service E-TEC motors.
Best For
Owners of existing E-TEC/G2 motors and buyers researching used Evinrude outboards and brand history.
- ✓Historic significance — the first commercially successful outboard
- ✓E-TEC direct-injection 2-strokes prized for torque and low scheduled maintenance
- ✓BRP still supports parts and warranty for existing owners
Browse Evinrude Outboards For Sale
Official Evinrude Links
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