Brand Comparison
OXE vs Tohatsu Outboards
A straight, factual side-by-side — both are excellent builders that simply shine in different places. Here is how they line up and who each one suits.
| OXE Marine AB (formerly Cimco Marine AB) | Tohatsu Corporation | |
|---|---|---|
| Founded | 2012 | 1956 (marine); company founded 1922 |
| Headquarters | Helsingborg, Sweden | Itabashi-ku, Tokyo, Japan |
| Ownership | Publicly traded (Nasdaq Stockholm: OXE) | Tohatsu Corporation (privately held) |
| Stock / Ticker | OXE.ST (Nasdaq Stockholm); OTC: CMMCF | Privately held |
| Annual Revenue | Reported in OXE Marine AB public filings (SEK) | Not publicly disclosed (privately held company) |
| Employees | Reported in OXE Marine AB filings | Not publicly disclosed |
| Manufacturing | Assembly and engineering in Sweden | Japan plus China and Thailand |
| HP Range | 150 – 300 hp (+ HYBRID 450) | 2.5 – 250 hp |
| Fuel / Power | Diesel (compression-ignition) & diesel-electric hybrid | 4-stroke gasoline (historic TLDI direct-injection 2-strokes in some markets) |
| Product Lines | 5 families | 4 families |
| Signature Tech |
|
|
| Famous For | Inventing the practical diesel outboard. OXE is famous for its belt-drive diesel engines used by navies, coast guards and commercial operators where diesel logistics and range matter most. | Being the quiet giant of the outboard world — the second-largest producer overall and the OEM factory behind a large share of small Mercury (and formerly Nissan) outboards. |
| Best For | Commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. | Buyers who want a light, dependable, easy-to-service portable or mid-range outboard from a proven OEM builder. |
Revenue and workforce figures are point-in-time snapshots from company filings for the year shown (in several cases the parent company, not just the marine division). Stock price, market value, and ROI change daily — use the ticker for live pricing.
Where Each Brand Dominates
OXE on the water
Commercial & Military
Built for patrol, security, workboat and defense duty cycles with diesel logistics.
Long-Range & Efficiency
Diesel economy delivers extended range over gasoline outboards.
Superyacht Tenders
Diesel-tender option that matches a mothership's fuel.
Tohatsu on the water
Portable & Kicker Motors
Light, simple portables are a core strength — a common choice for dinghies, tenders and trolling/kicker duty.
Commercial & Rental Fleets
Simple, easy-to-service designs suit high-use rental and commercial small-boat fleets.
OEM Supply
Builds many of the small motors sold under the Mercury badge worldwide.
Which one fits you?
Choose OXE if…
- ✓Major fuel efficiency and range vs gasoline (reports of 30%+ better economy)
- ✓Diesel safety and single-fuel logistics for pro/military users
- ✓Long service intervals and commercial durability
Choose Tohatsu if…
- ✓World's second-largest outboard manufacturer
- ✓OEM builder for many small Mercury outboards — proven, widely-serviced designs
- ✓Light, simple, reliable portables that are easy to work on
Browse & Official Links
External links open in a new window.
The Honest Take
Both OXE Marine AB (formerly Cimco Marine AB) and Tohatsu Corporation are top-tier outboard builders — you can buy either with confidence. OXE leans toward commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics, while Tohatsu leans toward buyers who want a light, dependable, easy-to-service portable or mid-range outboard from a proven oem builder. For most buyers the deciding factors are which dealer and service network is strongest in your area, and which brand your local mechanics know best. Whichever you choose, you can browse listings for both on OutboardListings.com.
FAQ
Is OXE or Tohatsu the better outboard?
Neither is universally "better" — they lead in different areas. OXE is best for commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. Tohatsu is best for buyers who want a light, dependable, easy-to-service portable or mid-range outboard from a proven oem builder. The right choice depends on how you boat and what dealer support is near you.
What is the HP range of OXE vs Tohatsu?
OXE Marine AB (formerly Cimco Marine AB) offers 150 – 300 hp (+ HYBRID 450), while Tohatsu Corporation offers 2.5 – 250 hp.
Who owns OXE and Tohatsu?
OXE Marine AB (formerly Cimco Marine AB): Publicly traded (Nasdaq Stockholm: OXE). Tohatsu Corporation: Tohatsu Corporation (privately held).