Brand Comparison
Evinrude vs Hidea Outboards
A straight, factual side-by-side — both are excellent builders that simply shine in different places. Here is how they line up and who each one suits.
| Evinrude Outboard Motors | Hangzhou Hidea Power Machinery Co., Ltd. | |
|---|---|---|
| Founded | 1907 | 2008 |
| Headquarters | Sturtevant, Wisconsin (former) | Hangzhou, China |
| Ownership | BRP Inc. — brand discontinued May 2020 | Publicly listed (China) |
| Stock / Ticker | TSX/Nasdaq: DOO — parent BRP Inc. (Evinrude discontinued 2020) | Publicly listed (China) |
| Annual Revenue | ≈ $9.0 billion (TTM, BRP Inc. — whole company) | Not separately disclosed for the outboard business |
| Employees | ≈ 17,000 worldwide (BRP Inc., entire company) | Not publicly disclosed |
| Manufacturing | Former Evinrude outboard production has ended | One main manufacturing facility (automated/robotic lines) |
| HP Range | (historic) up to 300 hp — brand discontinued | 2.5 – 130 hp (150–200 hp V6 announced for 2025) |
| Fuel / Power | Direct-injection 2-stroke (E-TEC), historic | 4-stroke, 4-stroke EFI & 2-stroke gasoline |
| Product Lines | 3 families | 3 families |
| Signature Tech |
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| Famous For | Inventing the practical outboard motor — and, in its final chapter, the E-TEC direct-injection two-stroke that ran for years with no scheduled dealer maintenance. Discontinued by BRP in 2020. | Affordable Yamaha-style outboards. Hidea is known as a fast-rising Chinese value brand whose small/mid engines mirror Yamaha architecture, with EPA/CE certification and wide export reach. |
| Best For | Owners of existing E-TEC/G2 motors and buyers researching used Evinrude outboards and brand history. | Value buyers, small-to-mid boats and fleets wanting an affordable 2-stroke, 4-stroke or EFI outboard with Yamaha-style parts compatibility. |
Revenue and workforce figures are point-in-time snapshots from company filings for the year shown (in several cases the parent company, not just the marine division). Stock price, market value, and ROI change daily — use the ticker for live pricing.
Where Each Brand Dominates
Evinrude on the water
Historic / Collector Interest
One of the most collectible and historically important outboard names in the world.
Used-Motor Market
A large installed base of E-TEC and G2 motors keeps Evinrude relevant in the used market.
Low-Maintenance 2-Stroke Fans
E-TEC owners value the torque and minimal scheduled maintenance of the direct-injection design.
Hidea on the water
Value & Budget Repowers
Low-cost new outboards with Yamaha-compatible parts on many models.
Small & Mid Boats
Strong 2.5–130 hp coverage for tenders, tinnies and mid-size boats.
Fleets & High-Use
High capacity and simple designs suit rental and commercial fleets.
Which one fits you?
Choose Evinrude if…
- ✓Historic significance — the first commercially successful outboard
- ✓E-TEC direct-injection 2-strokes prized for torque and low scheduled maintenance
- ✓BRP still supports parts and warranty for existing owners
Choose Hidea if…
- ✓Value pricing with Yamaha-compatible parts on many models
- ✓Broad 2-stroke / 4-stroke / EFI lineup
- ✓High production capacity and wide global distribution
Browse & Official Links
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The Honest Take
Both Evinrude Outboard Motors and Hangzhou Hidea Power Machinery Co., Ltd. are top-tier outboard builders — you can buy either with confidence. Evinrude leans toward owners of existing e-tec/g2 motors and buyers researching used evinrude outboards and brand history, while Hidea leans toward value buyers, small-to-mid boats and fleets wanting an affordable 2-stroke, 4-stroke or efi outboard with yamaha-style parts compatibility. For most buyers the deciding factors are which dealer and service network is strongest in your area, and which brand your local mechanics know best. Whichever you choose, you can browse listings for both on OutboardListings.com.
FAQ
Is Evinrude or Hidea the better outboard?
Neither is universally "better" — they lead in different areas. Evinrude is best for owners of existing e-tec/g2 motors and buyers researching used evinrude outboards and brand history. Hidea is best for value buyers, small-to-mid boats and fleets wanting an affordable 2-stroke, 4-stroke or efi outboard with yamaha-style parts compatibility. The right choice depends on how you boat and what dealer support is near you.
What is the HP range of Evinrude vs Hidea?
Evinrude Outboard Motors offers (historic) up to 300 hp — brand discontinued, while Hangzhou Hidea Power Machinery Co., Ltd. offers 2.5 – 130 hp (150–200 hp V6 announced for 2025).
Who owns Evinrude and Hidea?
Evinrude Outboard Motors: BRP Inc. — brand discontinued May 2020. Hangzhou Hidea Power Machinery Co., Ltd.: Publicly listed (China).