Manufacturer Profile
Hangzhou Hidea Power Machinery Co., Ltd.
Fast-growing Chinese value brand — 2-stroke, 4-stroke and EFI outboards, now pushing into V6 offshore power.
Quick Facts
- Founded
- 2008
- Headquarters
- Hangzhou, China
- Country
- China
- Ownership
- Publicly listed (China)
- HP Range
- 2.5 – 130 hp (150–200 hp V6 announced for 2025)
- Fuel / Power
- 4-stroke, 4-stroke EFI & 2-stroke gasoline
The Offer
Hidea is one of the fastest-growing Chinese outboard makers, founded in 2008 in Hangzhou with an annual capacity over 100,000 units. It builds two-stroke, four-stroke and four-stroke EFI outboards currently spanning 2.5–130 hp, and announced 150/175/200 hp V6 models for 2025 to enter the offshore market. Many small and mid-range Hidea motors use Yamaha-compatible mechanical architecture, and the brand is positioned as a value alternative exported to 80+ countries.
Abridged History
- Founded in 2008 in Hangzhou, China; grew into a major global exporter with annual capacity exceeding 100,000 units.
- Builds two-stroke, four-stroke and EFI series, historically using Yamaha-compatible architecture on small/mid engines (interchangeable parts in some cases) and Delphi ECUs on EFI models.
- Announced 150/175/200 hp V6 models for 2025 to move into the offshore segment; exports ~70% of output to 80+ countries.
Product Lines (3 families)
Signature Technology
- +Yamaha-compatible architecture on many small/mid engines
- +Delphi ECUs on EFI models
- +6-layer PPG anti-corrosion paint for saltwater durability
Heritage
A young, high-volume Chinese manufacturer using automated/robotic assembly, ISO 9001:2015, ISO/TS 16949, EPA, CE and VCA certifications — exporting to more than 80 countries.
Company at a Glance
- Stock / Ticker
- Publicly listed (China)
- Employees
- Not publicly disclosed
- Annual Revenue
- Not separately disclosed for the outboard business
- Manufacturing
- One main manufacturing facility (automated/robotic lines)
- Key Plant Locations
- Hangzhou, China (capacity 100,000+ units/yr)
- U.S. Presence
- Sold in the U.S. through independent importers/dealers; EPA-certified.
Hidea describes itself as a publicly listed Chinese high-tech enterprise but does not publish an outboard-specific revenue figure available here. Figures are point-in-time snapshots from company filings for the year shown; stock price and market value change daily — check the ticker for live pricing.
What Hidea Is Famous For
Affordable Yamaha-style outboards. Hidea is known as a fast-rising Chinese value brand whose small/mid engines mirror Yamaha architecture, with EPA/CE certification and wide export reach.
Where Hidea Shines on the Water
Value & Budget Repowers
Low-cost new outboards with Yamaha-compatible parts on many models.
Small & Mid Boats
Strong 2.5–130 hp coverage for tenders, tinnies and mid-size boats.
Fleets & High-Use
High capacity and simple designs suit rental and commercial fleets.
Dealers & Service
Hidea sells worldwide through independent importers and dealers rather than a single factory network, so parts and service availability vary by region — worth checking locally. Yamaha-compatible parts on many models can ease servicing. Hidea does not publish technician head-counts.
Best For
Value buyers, small-to-mid boats and fleets wanting an affordable 2-stroke, 4-stroke or EFI outboard with Yamaha-style parts compatibility.
- ✓Value pricing with Yamaha-compatible parts on many models
- ✓Broad 2-stroke / 4-stroke / EFI lineup
- ✓High production capacity and wide global distribution
Browse Hidea Outboards For Sale
Official Hidea Links
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