Brand Comparison
Evinrude vs OXE Outboards
A straight, factual side-by-side — both are excellent builders that simply shine in different places. Here is how they line up and who each one suits.
| Evinrude Outboard Motors | OXE Marine AB (formerly Cimco Marine AB) | |
|---|---|---|
| Founded | 1907 | 2012 |
| Headquarters | Sturtevant, Wisconsin (former) | Helsingborg, Sweden |
| Ownership | BRP Inc. — brand discontinued May 2020 | Publicly traded (Nasdaq Stockholm: OXE) |
| Stock / Ticker | TSX/Nasdaq: DOO — parent BRP Inc. (Evinrude discontinued 2020) | OXE.ST (Nasdaq Stockholm); OTC: CMMCF |
| Annual Revenue | ≈ $9.0 billion (TTM, BRP Inc. — whole company) | Reported in OXE Marine AB public filings (SEK) |
| Employees | ≈ 17,000 worldwide (BRP Inc., entire company) | Reported in OXE Marine AB filings |
| Manufacturing | Former Evinrude outboard production has ended | Assembly and engineering in Sweden |
| HP Range | (historic) up to 300 hp — brand discontinued | 150 – 300 hp (+ HYBRID 450) |
| Fuel / Power | Direct-injection 2-stroke (E-TEC), historic | Diesel (compression-ignition) & diesel-electric hybrid |
| Product Lines | 3 families | 5 families |
| Signature Tech |
|
|
| Famous For | Inventing the practical outboard motor — and, in its final chapter, the E-TEC direct-injection two-stroke that ran for years with no scheduled dealer maintenance. Discontinued by BRP in 2020. | Inventing the practical diesel outboard. OXE is famous for its belt-drive diesel engines used by navies, coast guards and commercial operators where diesel logistics and range matter most. |
| Best For | Owners of existing E-TEC/G2 motors and buyers researching used Evinrude outboards and brand history. | Commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. |
Revenue and workforce figures are point-in-time snapshots from company filings for the year shown (in several cases the parent company, not just the marine division). Stock price, market value, and ROI change daily — use the ticker for live pricing.
Where Each Brand Dominates
Evinrude on the water
Historic / Collector Interest
One of the most collectible and historically important outboard names in the world.
Used-Motor Market
A large installed base of E-TEC and G2 motors keeps Evinrude relevant in the used market.
Low-Maintenance 2-Stroke Fans
E-TEC owners value the torque and minimal scheduled maintenance of the direct-injection design.
OXE on the water
Commercial & Military
Built for patrol, security, workboat and defense duty cycles with diesel logistics.
Long-Range & Efficiency
Diesel economy delivers extended range over gasoline outboards.
Superyacht Tenders
Diesel-tender option that matches a mothership's fuel.
Which one fits you?
Choose Evinrude if…
- ✓Historic significance — the first commercially successful outboard
- ✓E-TEC direct-injection 2-strokes prized for torque and low scheduled maintenance
- ✓BRP still supports parts and warranty for existing owners
Choose OXE if…
- ✓Major fuel efficiency and range vs gasoline (reports of 30%+ better economy)
- ✓Diesel safety and single-fuel logistics for pro/military users
- ✓Long service intervals and commercial durability
Browse & Official Links
External links open in a new window.
The Honest Take
Both Evinrude Outboard Motors and OXE Marine AB (formerly Cimco Marine AB) are top-tier outboard builders — you can buy either with confidence. Evinrude leans toward owners of existing e-tec/g2 motors and buyers researching used evinrude outboards and brand history, while OXE leans toward commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. For most buyers the deciding factors are which dealer and service network is strongest in your area, and which brand your local mechanics know best. Whichever you choose, you can browse listings for both on OutboardListings.com.
FAQ
Is Evinrude or OXE the better outboard?
Neither is universally "better" — they lead in different areas. Evinrude is best for owners of existing e-tec/g2 motors and buyers researching used evinrude outboards and brand history. OXE is best for commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. The right choice depends on how you boat and what dealer support is near you.
What is the HP range of Evinrude vs OXE?
Evinrude Outboard Motors offers (historic) up to 300 hp — brand discontinued, while OXE Marine AB (formerly Cimco Marine AB) offers 150 – 300 hp (+ HYBRID 450).
Who owns Evinrude and OXE?
Evinrude Outboard Motors: BRP Inc. — brand discontinued May 2020. OXE Marine AB (formerly Cimco Marine AB): Publicly traded (Nasdaq Stockholm: OXE).