Brand Comparison
Hidea vs OXE Outboards
A straight, factual side-by-side — both are excellent builders that simply shine in different places. Here is how they line up and who each one suits.
| Hangzhou Hidea Power Machinery Co., Ltd. | OXE Marine AB (formerly Cimco Marine AB) | |
|---|---|---|
| Founded | 2008 | 2012 |
| Headquarters | Hangzhou, China | Helsingborg, Sweden |
| Ownership | Publicly listed (China) | Publicly traded (Nasdaq Stockholm: OXE) |
| Stock / Ticker | Publicly listed (China) | OXE.ST (Nasdaq Stockholm); OTC: CMMCF |
| Annual Revenue | Not separately disclosed for the outboard business | Reported in OXE Marine AB public filings (SEK) |
| Employees | Not publicly disclosed | Reported in OXE Marine AB filings |
| Manufacturing | One main manufacturing facility (automated/robotic lines) | Assembly and engineering in Sweden |
| HP Range | 2.5 – 130 hp (150–200 hp V6 announced for 2025) | 150 – 300 hp (+ HYBRID 450) |
| Fuel / Power | 4-stroke, 4-stroke EFI & 2-stroke gasoline | Diesel (compression-ignition) & diesel-electric hybrid |
| Product Lines | 3 families | 5 families |
| Signature Tech |
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| Famous For | Affordable Yamaha-style outboards. Hidea is known as a fast-rising Chinese value brand whose small/mid engines mirror Yamaha architecture, with EPA/CE certification and wide export reach. | Inventing the practical diesel outboard. OXE is famous for its belt-drive diesel engines used by navies, coast guards and commercial operators where diesel logistics and range matter most. |
| Best For | Value buyers, small-to-mid boats and fleets wanting an affordable 2-stroke, 4-stroke or EFI outboard with Yamaha-style parts compatibility. | Commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. |
Revenue and workforce figures are point-in-time snapshots from company filings for the year shown (in several cases the parent company, not just the marine division). Stock price, market value, and ROI change daily — use the ticker for live pricing.
Where Each Brand Dominates
Hidea on the water
Value & Budget Repowers
Low-cost new outboards with Yamaha-compatible parts on many models.
Small & Mid Boats
Strong 2.5–130 hp coverage for tenders, tinnies and mid-size boats.
Fleets & High-Use
High capacity and simple designs suit rental and commercial fleets.
OXE on the water
Commercial & Military
Built for patrol, security, workboat and defense duty cycles with diesel logistics.
Long-Range & Efficiency
Diesel economy delivers extended range over gasoline outboards.
Superyacht Tenders
Diesel-tender option that matches a mothership's fuel.
Which one fits you?
Choose Hidea if…
- ✓Value pricing with Yamaha-compatible parts on many models
- ✓Broad 2-stroke / 4-stroke / EFI lineup
- ✓High production capacity and wide global distribution
Choose OXE if…
- ✓Major fuel efficiency and range vs gasoline (reports of 30%+ better economy)
- ✓Diesel safety and single-fuel logistics for pro/military users
- ✓Long service intervals and commercial durability
Browse & Official Links
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The Honest Take
Both Hangzhou Hidea Power Machinery Co., Ltd. and OXE Marine AB (formerly Cimco Marine AB) are top-tier outboard builders — you can buy either with confidence. Hidea leans toward value buyers, small-to-mid boats and fleets wanting an affordable 2-stroke, 4-stroke or efi outboard with yamaha-style parts compatibility, while OXE leans toward commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. For most buyers the deciding factors are which dealer and service network is strongest in your area, and which brand your local mechanics know best. Whichever you choose, you can browse listings for both on OutboardListings.com.
FAQ
Is Hidea or OXE the better outboard?
Neither is universally "better" — they lead in different areas. Hidea is best for value buyers, small-to-mid boats and fleets wanting an affordable 2-stroke, 4-stroke or efi outboard with yamaha-style parts compatibility. OXE is best for commercial, military, patrol and superyacht-tender operators needing diesel efficiency, range and single-fuel logistics. The right choice depends on how you boat and what dealer support is near you.
What is the HP range of Hidea vs OXE?
Hangzhou Hidea Power Machinery Co., Ltd. offers 2.5 – 130 hp (150–200 hp V6 announced for 2025), while OXE Marine AB (formerly Cimco Marine AB) offers 150 – 300 hp (+ HYBRID 450).
Who owns Hidea and OXE?
Hangzhou Hidea Power Machinery Co., Ltd.: Publicly listed (China). OXE Marine AB (formerly Cimco Marine AB): Publicly traded (Nasdaq Stockholm: OXE).